"Celadon City (Saigon, Vietnam)" by  createdby.ma Entered by Nhi Hoang

"Living beyond norms"

Saigon has evolved from the '70s-nowhere else in Vietnam can one experience the quickly changing cultural and economic shift that takes place before our eyes. The 10+ million inhabitants seem to be constantly moving...Locals and foreigners, looks, sounds, smells, tastes all mix, and create something so eclectic and excitingly new that is impossible to capture in words. The city's constantly buzzing. Moving. People yearn to break the shackles of the past, the shackles of society’s expectations. Poverty, traditional values, and collectivism are quickly shifting to consumerism and individualism.

Our CGI aims to captures the hustle, bustle and buzz one can feel in Saigon. The two models embody the modern people of Saigon, whereas the rest of the city moves around them at lighting speed. We used a neo-noir, cyberpunk-inspired mood to imply how this place isn't stuck in the past, but very much representing the future.