Big Mac in Snow by Quin Wu

When walking in the cold snow, one craves nothing more than a hot and juicy burger. To help customer navigate in the stormy days, McDonald has built its flagship store in Siberia with a huge landmark logo. Somehow in this way the American symbolic consumerism brand adapts to Soviet Union’s brutalism style. It is hard to tell who converted who.

Software used: Blender, Photoshop